The 2025 Little Red Book Marketing Guide: Top-Notch, Super Practical Techniques for Attracting Customers and Growing Followers, and Easily Creating a Hit!
- 推廣達人小E
- Aug 7
- 6 min read
Earlier, Madstone has shared some knowledge and tips about Xiaohongshu. Click the link below to review it!
Madstone knows readers want to know more about how to effectively attract customers and generate more business on Xiaohongshu, so we’ve made an exception and published a 2025 Xiaohongshu Marketing Guide with super practical tips for attracting customers and increasing followers!
2025 Xiaohongshu Marketing Guide: Recap for you why Xiaohongshu is a must-have for marketing in 2025!
Xiaohongshu has been called the "Chinese Instagram," but its power goes far beyond social interaction—it's a triple traffic engine combining "social networking, e-commerce, and search." While users share their daily lives and browse travel guides, they often click on product links in their notes to place orders. This "buy while you browse" phenomenon makes the conversion rate from "seeking" to "purchasing" far higher than other platforms.
More importantly, its user portraits are eerily accurate:
• 72% are "post-90s" aged 18-35, with strong spending power and a pursuit of quality, making them the core customer group that brands most want to capture;
• With an average daily search volume of nearly 300 million, users actively search for strategies and products, ensuring that every impression is a precise reach.
• 20 million monthly active creators continuously produce high-quality content, forming a virtuous cycle of "user trust - word-of-mouth communication - repeat purchases."
Missing out on Xiaohongshu's 4 core advantages is like missing out on your chance to win the lottery!
1. Targeting young users
The platform precisely matches users based on their interests, spending habits, and location, so your content is only pushed to those most likely to buy. For example, a Hong Kong restaurant can directly reach customers planning to visit Hong Kong or those living nearby.
2. Word of mouth is inherently persuasive
Real user reviews and testimonials (UGC) are 10 times more trustworthy than hard advertising. For example, if ten ordinary people say a skincare product is "good," it will impress consumers more than a celebrity endorsement.
3. KOL collaboration is more efficient
The official "Dandelion Platform" directly connects with bloggers, and the entire process from data screening to effect tracking is transparent, avoiding the pitfalls of "fake influencers".
4. Seamless integration of social networking and shopping
Product links and store locations are inserted into notes, allowing users to directly place orders or navigate to stores after reading them. This is a "natural converter" for industries such as catering, travel, and beauty.
Which industries are suitable for Xiaohongshu?
Almost all industries!
Dining/Travel: Mainland tourists must search for "Hong Kong Food Guide" and "Visit Spots" before visiting Hong Kong. Adding location information will allow users nearby to see your location.
Beauty/Fashion: Users love browsing reviews and outfit notes, and KOLs' color swatches and outfit sharing can quickly make products popular.
Finance/Insurance: Use practical knowledge to establish a sense of professionalism, such as "How to Buy Insurance in Hong Kong" and "Financial Management Strategies," to attract high-net-worth users.
Local services: Manicures, massages, and handcraft shops. By using "store notes," nearby users can actively visit your store.
4 Ways to Avoid 90% of the Pitfalls of Collaborating with KOLs
If you want to quickly increase your volume, collaborating with bloggers is a shortcut, but finding the right person is more important than spending a lot of money.
1. Contact bloggers directly (suitable for those on a limited budget)
Search for keywords (e.g., "Hong Kong store exploration") to find matching bloggers and view their contact information on their profiles. The advantage is that it saves money, but the disadvantage is that it's difficult to verify the authenticity of data, making it suitable for small brands trying to find the right answers.
2. Official Dandelion Platform (Recommended!)
It's like an "Uber for influencers": brands post requests, and bloggers accept them. You can see the blogger's fan profile, engagement rate, and historical blog data, preventing "buying followers" from appearing on the blog.
3. Announcement Mini Program (Preferred by Amateur Matrix)
Searching for "Crab Announcement" or "Berry Announcement" on WeChat can recruit a large number of micro-influencers (with fewer than 10,000 followers) to post notes, which is suitable for "mass exposure", such as having 100 ordinary people check in at the opening of a new store.
4. Find a professional marketing company (hassle-free and efficient)
You can ask us for help. We have a mature blogger resource database and can customize plans according to your budget. We take care of everything from content planning to effect tracking. It is suitable for brands that don’t have time for trial and error.
The 2025 Xiaohongshu hit formula: 5 tips to quickly increase followers and sales
1. Cover image determines 80% of clicks! 3 design tips
Xiaohongshu is a "visual-first" platform. Within 3 seconds of users viewing a note, if the cover image is unattractive, they will scroll away.
• Size: 1080*1620px (vertical version), high-definition and blur-free ;
• Eye-catching techniques : Use larger headlines (e.g., "Hong Kong's most value-for-money Japanese food! All you can eat for just $200 per person") and use comparison images (e.g., "Before vs. After");
• Unified style : The account cover has a consistent color tone (for example, a white background throughout), so users will feel "professional and trustworthy" when they click on the homepage.
2. Are long notes more likely to explode? Yes! But you need to know how to write.
Don't worry about users being impatient—Little Red Book users love to "see the details." For example, a "Hong Kong Disneyland Guide" that clearly outlines "queueing tips, hidden gems, and dining pitfalls" is 100 times more useful than simply stating "it's fun."
• Tips: Use paragraphs + subheadings + emojis (e.g. "🍜 Must-try restaurants" and "⚠️ Notes") to make reading easier.
• Good keyword embedding : Long-form content can naturally incorporate more keywords (such as "How to buy Hong Kong Disneyland tickets" and "Family travel guide"). The more searches you do, the higher the ranking will naturally be.
3. Keyword optimization: Making it easy for users to search is key
Xiaohongshu's search logic is similar to Baidu's. If you use the right keywords, you can get traffic for free.
• Word search skills : Use "Qiangua Data" and "Xinhong" to search for hot keywords. For example, if you're into makeup, don't just focus on "face cream." Try "sensitive skin cream recommendations" and "autumn and winter moisturizing cream" (long-tail keywords have less competition and higher conversion rates).
• Layout position : The title must contain keywords, placed once at the beginning and end, and naturally interspersed in the middle, don’t force it!
4. More hashtags are not necessarily better; accuracy is key.
Add up to 10 tags, giving priority to "high popularity + high relevance" tags:
• Industry keywords : #HongKongFood#BeautyRecommendation;
• Hot topics : #2025TravelPlan #WorkersSkinCare;
• Brand keyword : #yourbrandname (to make it easier for users to search for you).
5. Post at the right time and your traffic will double!
• General peak times: Thursdays and Fridays (when users plan their weekend trips), 7-10 pm (after-get off work free time);
• Tip: Test posting at different times and monitor the “likes, favorites, and comments” data in the background to find the peak of your fan activity.
For local businesses, Xiaohongshu may be a relatively unfamiliar social platform, making it challenging to master its techniques quickly. Therefore, continuous testing and strategic adjustments are essential. Xiaohongshu has become a popular guide for mainland tourists and Hong Kong residents seeking to find life and travel in Hong Kong, making it a crucial channel for brand promotion. It's definitely worth your time to delve into it.
Madstone has extensive experience promoting Xiaohongshu (Little Red Book) and is familiar with its operations and user ecosystem. We can tailor Xiaohongshu marketing strategies for different businesses, helping Hong Kong businesses expand into the mainland Chinese market. If you have any questions, please contact Madstone's Xiaohongshu marketing experts.
Madstone helps you manage your Xiaohongshu account and you can also claim BUD startup funds.
Limited special price, only $3888 per month (original price: $11188)! Wtsapp Madstone (+852) 52315389 to inquire now!
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